This Privacy Policy describes the policies of
BRECKLAND PLANT HIRE LIMITED,
13 The Close, Norwich,,
Norfolk
NR1 4DS,
United Kingdom of Great Britain and Northern Ireland (the),
email: info@brecklandplanthire.co.uk,
phone: 01953 605385
on the collection,
use and disclosure of your information that we collect
when you use our website ( https://www.brecklandplanthire.co.uk ).
(the “Service”). By accessing or using
the
Service, you are consenting to the collection, use and
disclosure of your information in accordance with this
Privacy Policy. If you do not consent to the same,
please do not access or use the Service.
We may modify this Privacy Policy at any time without
any prior notice to you and will post the revised
Privacy Policy on the Service. The revised Policy will
be effective 180 days from when the
revised Policy is posted in the Service and your
continued access or use of the Service after such time
will constitute your acceptance of the revised Privacy
Policy. We therefore recommend that you periodically
review this page.
We will collect and process the following
personal information about you:
We collect/receive information about you in the
following manner:
We will use the information that we collect
about you for the following purposes:
If we want to use your information for any other
purpose, we will ask you for consent and will
use your information only on receiving your
consent and then, only for the purpose(s) for
which grant consent unless we are required to do
otherwise by law.
We will not transfer your personal information
to any third party without seeking your consent,
except in limited circumstances as described
below:
We require such third party’s to use the
personal information we transfer to them only
for the purpose for which it was transferred and
not to retain it for longer than is required for
fulfilling the said purpose.
We may also disclose your personal information
for the following: (1) to comply with applicable
law, regulation, court order or other legal
process; (2) to enforce your agreements with us,
including this Privacy Policy; or (3) to respond
to claims that your use of the Service violates
any third-party rights. If the Service or our
company is merged or acquired with another
company, your information will be one of the
assets that is transferred to the new owner.
We will retain your personal information with us
for
90 days to 2 years after users terminate their accounts
or for as
long as we need it to fulfill the purposes for
which it was collected as detailed in this
Privacy Policy. We may need to retain certain
information for longer periods such as
record-keeping / reporting in accordance with
applicable law or for other legitimate reasons
like enforcement of legal rights, fraud
prevention, etc. Residual anonymous information
and aggregate information, neither of which
identifies you (directly or indirectly), may be
stored indefinitely.
Depending on the law that applies, you may have
a right to access and rectify or erase your
personal data or receive a copy of your personal
data, restrict or object to the active
processing of your data, ask us to share (port)
your personal information to another entity,
withdraw any consent you provided to us to
process your data, a right to lodge a complaint
with a statutory authority and such other rights
as may be relevant under applicable laws. To
exercise these rights, you can write to us at
info@brecklandplanthire.co.uk.
We will respond to your
request in accordance with applicable law.
You may opt-out of direct marketing
communications or the profiling we carry out for
marketing purposes by writing to us at
info@brecklandplanthire.co.uk.
Do note that if you do not allow us to collect
or process the required personal information or
withdraw the consent to process the same for the
required purposes, you may not be able to access
or use the services for which your information
was sought.
To learn more about how we use these
and your choices in relation to these tracking
technologies, please refer to our
Cookie Policy.
The security of your information is important to
us and we will use reasonable security measures
to prevent the loss, misuse or unauthorized
alteration of your information under our
control. However, given the inherent risks, we
cannot guarantee absolute security and
consequently, we cannot ensure or warrant the
security of any information you transmit to us
and you do so at your own risk.
Our Service may contain links to other websites
that are not operated by us. This Privacy Policy
does not address the privacy policy and other
practices of any third parties, including any
third party operating any website or service
that may be accessible via a link on the
Service. We strongly advise you to review the
privacy policy of every site you visit. We have
no control over and assume no responsibility for
the content, privacy policies or practices of
any third party sites or services.
If you have any queries or concerns about the
processing of your information that is available
with us, you may email our Grievance Officer at
BRECKLAND PLANT HIRE LIMITED,
13 The Close, Norwich,,
email: info@brecklandplanthire.co.uk.
We will address your concerns in accordance with applicable law.
Before we release equipment to a new hirer we need to be reasonably sure of two things: that you are who you say you are, and that the address the equipment is going to is really yours. Plant is valuable and easy to move, and this check is how we protect it without asking every customer for a deposit. Here is exactly what happens to your information.
We use Stripe Identity, a specialist verification service, to check photo ID. You are sent a secure link and asked to photograph a UK driving licence or passport, and to take a selfie so that Stripe can confirm the face on the document is yours.
Your ID document and selfie go directly to Stripe — they do not pass through our website and we never receive a copy of either. Stripe checks the document is genuine and tells us only: whether the check passed or failed; whether the name on the document matches the name on your hire; and whether the address on the document matches your hire address (a driving licence carries an address, a passport does not).
We keep those results and the date of the check. We do not keep your document, your selfie, your document number, or your date of birth.
Because that selfie check compares your face to your ID photo, it counts as biometric data used to confirm you are you. That is a special category of personal data, so we handle it under a recognised legal condition: it is necessary for the prevention or detection of an unlawful act (specifically, hire fraud and theft of equipment), which is a substantial public interest ground in the Data Protection Act 2018. We have a written policy covering how we handle it, available on request. Stripe carries out the comparison, and neither Stripe nor we build any facial-recognition record from it — it is used once, for this check.
Stripe acts as our processor for this and is bound by a data processing agreement. Stripe is based in the United States, so this involves a transfer outside the UK, protected by the standard safeguards approved for that purpose. Stripe’s own privacy notice is at stripe.com/privacy.
This part we handle ourselves, so we want to be plain about it: you upload the document to us, and we hold it.
We ask for one recent document showing your name at the hire address — a gas, electricity or water bill, a council tax bill, a bank or building society statement, or a landline or broadband bill. It needs to be dated within the last three months. We cannot accept mobile phone bills, which is standard practice for address checks.
You send it through a secure link that is unique to your hire and expires after 14 days. When it arrives we check it automatically — that it is recent, that it names you, that it shows your address, that the address is a real one, and that the file is the original your supplier issued rather than one that has been altered.
We delete the document itself seven days after the check is finished — whether we accepted it or not. If we could not accept it and asked you for a different one, the one you sent is deleted on the same timetable; and if you send a replacement, the previous one is deleted straight away. After that we keep only the outcome: whether it was accepted, what the checks found, who the supplier was, the date on the document, and a digital fingerprint of the file. We keep that as our record that the check was properly done — we cannot reconstruct your bill from it.
While we hold the document it is stored on our own server, outside the public website, where it cannot be reached by a web address and is never cached or indexed by search engines. Opening it requires both a private, time-limited link and a passphrase known only to the member of staff who checks it.
Some of this is automatic. A document that passes every check is accepted straight away, and one that is obviously unsuitable — a mobile phone bill, or a bill from three years ago — is declined automatically and you are told why so you can send another. Anything less clear-cut is looked at by a member of our team before any decision is made, and no equipment decision is ever made purely by a computer without that option. If an automated result seems wrong to you, reply to the email and a person will review it.
We also use an automated visual check, which looks at the document the way a person would and reports anything that suggests it has been altered — a patch of different background behind an address, text that does not sit right on the line, a supplier logo of the wrong shape. This is what lets us accept a photograph of a bill rather than insisting on the original file from your supplier. The check is carried out for us by Anthropic, a specialist provider, which receives an image of your document and the name and address we are expecting; it receives nothing else about you, and it does not decide the outcome — what it reports is one factor among several, and anything unclear still goes to a member of our team. Your document is not used to train their systems, and they hold it for no longer than 30 days. This involves a transfer to the United States, protected by the standard approved safeguards and a written data processing agreement. Their privacy notice is at anthropic.com/legal/privacy.
If you would rather not do any of this online, contact us and you can bring your documents to the depot instead.
We rely on two lawful bases. Carrying out these checks is necessary for the performance of our hire contract with you, and it is in our legitimate interests to prevent fraud and protect equipment we are responsible for. For the selfie comparison specifically, we additionally rely on the substantial public interest condition for preventing or detecting unlawful acts, as described above. We are not relying on your consent, so there is no consent to withdraw — but you can object to the processing, and you are of course free not to proceed with the hire.
We do not use any of this for marketing, we do not sell it, and we do not share it with anyone other than the providers named above. Once you have passed, we do not ask you again for twelve months — we do that by keeping a record against your email address that a check was passed and when, not by keeping your documents.
Your uploaded proof-of-address document is deleted seven days after the check concludes, whether accepted or rejected, or immediately if you send a replacement. The outcome of the check, what it found, and the identity result from Stripe are kept with your hire record for six years. Upload and review links expire after 14 days.
You can ask us for a copy of the information we hold about you, ask us to correct it, ask us to delete it, ask us to restrict how we use it, or object to us using it. Deleting your proof-of-address document is built into our systems and we can do it on request — though if you ask before your hire is confirmed we may not be able to release the equipment. Contact us at info@brecklandplanthire.co.uk or 01953 605385. If you are not happy with how we have handled it you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
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